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OUR HISTORY, OUR CULTURE
OUR HISTORY, OUR CULTURE

VISION | “Business Conceiving”

Improving knowledge about the development dynamics affecting the dental and health&beauty industry worldwide, in order to help companies and organizations understand and develop their own business.

MISSION

In close cooperation with our clients and following methodologies of absolute excellence, we create analysis, planning and control tools designed to identify, evaluate and pursue new business opportunities.

We are an international market research and strategic consulting company founded in Turin in 1996.

For over 25 years, we have been dedicated to highly specialized and complex sectors, whose performance require a high level of product expertise to be analyzed and interpreted, in order to predict trends and to drive change.

As a result of the experience gained, we have developed specific expertise and have established ourselves as a reference point in the dental, wellness and professional cosmetics industry at international level.

We collect and process very accurately sales data from hundreds of companies in 84 countries around the world and enjoy a close relationship of trust with our partners. In 2021, we collected international industry sales data amounting to close to USD 5 billion, establishing us as the world’s leading provider of dental market research.

With a current turnover of EUR 3 million and around 30 employees, we deliver specialized market reports to leading international companies in the dental, wellness and professional cosmetics sectors.

PRESS

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Key-Stone – chiave di volta

QUALIFIED IN HEALTH & BEAUTY
UNIQUE IN THE DENTAL SECTOR

Il manifesto di Key-Stone Network

KEY-STONE NETWORK

MANIFESTO

Knowledge

KNOWLEDGE

The ability to analyse market data with extreme methodological rigour and to handle them with great confidence, together with in-depth knowledge of the sectors we serve, is the key-stone of ouractivity.

Commitment

COMMITMENT

Commitment is the heart of our work. Our team manages each project with the utmost dedication, to ensure customer satisfaction and to achieve the goals set. We are flexible and ready to adapt to our customers' needs, offering customised solutions and building long-term relationships based on trust and quality. This is our constant commitment to ensure long-term success for our clients and our team.

People

PEOPLE

Each individual is unique to us and at the very heart of our work. There is no personal advantage, but rather an advantage gained and shared by the entire team along the path of our company's growth. The strong orientation towards communication and interpersonal relations -the 'know how' of our job -enables us to interact synergistically with our customers and partners.

Honesty

TRUST

Our consolidated independence from players of their respective industries and our absolute confidentiality and honesty in dealing with data management make us the true point of reference for those customers who relyon us.

Worldwilde

WORLDWIDE

International team, global expertise combined with specific country knowledge allow us to guide companies and organisations to forecast trends and challenges affecting their respective sectors.

Milestones
Milestone

1996

BUSINESS IDEA

▸ Marketing Projects & Services
▸ Customisation and flexibility
▸ Multidisciplinary staff

2005

KEY-STONE GROUP

▸From strategic architecture to operational marketing
▸Development in different sectors and internationalisation
▸Qualitative Research Department
▸Integrated Marketing Communication

2009

SPECIALISATION

▸Strategic review
▸Focus on specific market segments
▸Marketing Research & Consulting

2015

VERTICALISATION

▸Dental focus
▸Development of unique and exclusive models
▸Extension into related fields
▸Worldwide Expansion

2021

Acquisition of
SEMIOS EDIZIONI

Key-Stone acquired the subsidiary agency YouKey (Semios Edizioni) in a logic of business consolidation.

TODAY

EXPANSION

▸Differentiation of the offer by company and sector/target
▸Business strategy training programmes

OUR HISTORY, OUR CULTUREOUR HISTORY, OUR CULTURE