Dental fieldItaly: acceleration in the digitization of dental practices, but the full transformation...

Italy: acceleration in the digitization of dental practices, but the full transformation awaits the generational shift

In the two years after Covid alone, more than 6,500 intraoral scanners were sold in Italy: most of them were purchased by dental practices for the first time. This suggests that, at present, the penetration of the technology in practices may already be over 40%.

The growth trend related to units sold in Italy is presented in the following graph. The development curve appears very clear, with a remarkable increase in the last two years and an average annual rate (CAGR) of 38% over the last seven years.

The trend toward the digital workflow has begun with dental laboratories already 10-15 years ago. Today, we finally see the digital transformation happening within dental offices as well. Becoming a “digital practice,” however, means not just owning an intraoral scanner, but rather taking full advantage of technologies and creating a fully digitized workflow. Gen Z will be the first to be truly prone to the complete dematerialization of dental office work processes, but they currently still either have little purchase decision-making power or, when they fully have it, are often confronted with limited financial capabilities. It is likely that it will take a few decades before professionals belonging to this generation can gain full decision-making autonomy and represent the majority, compared to those who run dental practice more conservatively.

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