Aesthetic MedicineFigures of aesthetic medicine in italy

Figures of aesthetic medicine in italy

According to ISAPS, 585,468 non-surgical treatments were performed in Italy in 2020 (-24.4% compared to 2019), with botulinum toxin and hyaluronic acid among the most popular, followed by chemical peeling procedures, permanent body hair removal treatments and facial rejuvenation.

Treatments, technologies and purchasing behavior

According to Key-Stone’s research conducted in 2022, anti-aging facials (fillers, botulinum toxin, bio-stimulation, thread lifts, etc.), specific body treatments (anti-cellulite, reshaping, slimming, localized adiposity, etc.) and depigmentation facials such as peels are some of the most performed medical aesthetic treatments.

Among the most used technologies: radiofrequency, carboxytherapy, and cryolipolysis.

Among the least practiced therapeutic areas revealed by the surveyed sample, we find those related to vascular problems, scars or burns.

It should also be kept in mind that, especially older doctors are widespreadly specialized in dermatology, which actually has the consequence that their practice involves areas more related to skin and facial care.

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How many aesthetic doctors work in italy?

There are about 6,000 aesthetic doctors in Italy. The lack of specific university courses and of a Register of professionals in the field make it difficult to collect accurate data. In Italy, in fact, any licensed doctor can perform medical-aesthetic treatments. In addition, any doctor can work as a freelancer or offering services as a consultant in multiple specialized centers, without registering with the Chamber of Commerce.

In fact, there is no existing database of aesthetic medicine practices/centers in Italy. According to data related to the relevant Ateco profession code filed at the Chambers of Commerce, there are estimated to be over 430 complex corporate structures where this job is practiced.

According to a recent Key-Stone’s study conducted on a sample of 178 doctors, 61% claim to be the owners of an aesthetic medicine practice, while the rest work as external consultants in one or more aesthetic medicine centers (28%) or in large multidisciplinary clinics that include this area of application (23%).

The average age of doctors practicing this specialty is quite high: 54.2 years on average, but 54% of the total sample are over 55 y.o.

New trends

In recent years, non-surgical aesthetic treatments have experienced substantial growth, with the result that patients choose to postpone surgical procedures. This trend has compelled surgeons to include non-surgical aesthetic treatments among the services they offer.

70% of the demand for aesthetic treatments comes from women, but there is also an increasing interest among men.

It should be noted that an aesthetic doctor, according to Key-Stone’s research, sees on average nearly 10 patients per day, with a focus on facial rather than body treatments and a significant incidence of injection therapies.