BeautyThe numbers of professional hairdressing products in Spain in 2022

The numbers of professional hairdressing products in Spain in 2022

Sales in the professional hairdressing market in Spain approached 280 million euros in 2022, according to data collected by Key-Stone thanks to the collaboration with a panel of leading companies in the sector.

The gradual recovery of the market of professional products in Spain following the pandemic period is confirmed. In particular, the panel’s turnover at the end of 2022 is about 1% higher than in 2019, the last normal year before the pandemic.

Key-Stone’s panel

Since 2017, Key-Stone can count on a panel consisting of more than a dozen leading companies in Spain, making it possible to offer truly representative data on the turnover of professional hairdressing products. On a quarterly basis, Key-Stone analyzes the turnover evolution of the main product families: Dyes, Oxidizers and Bleaches, Styling, Hair Care and other professional products.

The reports also investigate the distribution of sales according to the main supply channels for professionals, namely Direct, Indirect, Selective and Online channels.

Moreover, since 2020, the Panel’s information has been enriched thanks to the
Monthly Report. This study was initially launched as a response to the need to monitor the market more promptly during the pandemic. Anyway, the fact that the panel companies follow easily, accurately and rapidly the evolution of the industry have allowed this analysis to be confirmed and consolidated throughout the time, in fact it still operates a comprehensively and uninterrupted monitoring of the market.